Small Business Guerilla Marketing Examples
Want to do guerilla marketing for your business? This article will give you some ideas for doing guerilla marketing for your business.
Guerilla marketing is a trend, a marketing technique that is growing in popularity, with many small businesses and some larger businesses using it.
It has been around for a while but is now being embraced by small business owners as a quick and efficient way to bring in new customers and reach a new audience.
What is guerrilla marketing?
Guerrilla marketing is a marketing technique in which companies (often big) create marketing tactics to bring attention to a business.
These companies may be trying to get more business, but also are trying to send a message or leave a legacy.
Small businesses can use guerrilla marketing, too. All it takes is a little creativity and some determination.
Types of guerrilla marketing
There are many different types of guerrilla marketing. These are as follows.
Hidden marketing is the stealth tactic of marketing.
An example would be putting a sign in a store or building that isn’t really visible to people passing by.
Leaving breadcrumbs is another way that small businesses can use guerrilla marketing.
It can be done in many ways, for example by leaving small fliers or business cards.
Putting products on display
This is done in a store, but also outside in a community or on a car.
Avoiding advertising is guerrilla marketing. While most people are aware of most ads in public places, sometimes they can be avoided.
Likely to be overlooked
Perhaps the most subtle form of guerrilla marketing is placing a business card in a place where it is unlikely that a business owner will see it.
Featured on Craigslist
Craigslist is one of the best places to find these small business guerilla marketing ideas.
The website has several classifieds sections that might work for small businesses.
Free billboard space
If you have a good idea for guerrilla marketing for a small business, it’s a good idea to get the idea noticed by some business owners.
Get your business idea on a free billboard or parking lot advertisement.
Donating free goods
People are frequently moved by the things that a small business owner has given away.
Find some good material to give away.
Designs for free projects
Paint and t-shirts can be used to design free projects.
Create a free digital manual
Many small business owners aren’t computer-savvy. Give them a free digital manual that they can print out.
Make a free e-book
For those without a computer, you could create a free e-book that contains everything from how to set up a business and the ins and outs of small business marketing.
Have your sign written in Chinese
It may not be possible to do guerilla marketing in your own language, but you can make your sign readable to people from other countries. Make sure it is legible, though.
Send out free postcards
Postcards can be a really cheap and easy way to send out messages.
Post flyers in restaurants
Posters can be placed on walls in restaurants, or hung on the outside of a building.
Use a banner
Get a banner for a large price and use it to place your business info in public places.
Place your business name on the side of your car
This can work really well but may be frowned upon by the law. Use your own car to display your business name and logo.
Have your business name and logo on a building or store
Banners or signs can be placed on the outside of buildings to promote your small business.
Create a flyer
A flyer is a great way to send out your message and introduce yourself to potential customers. You can either do it online or in your local business association.
Add it to a store
All you have to do is put it in your store, and then you can use it as advertising to get people in your store.
Have your sign professionally printed
If you have a large enough budget, getting your business name printed professionally might work.
It will last much longer than a sign and can also be used to advertise.
Use a business card rack
If your small business has the budget, it can be a good way to give your message to passers-by.
Determine the best days to shop
Small business owners want to be able to sell to their target market as often as possible, but not on the busiest shopping days.
There are several small business marketing ideas you can use to get around the dreaded shopping day.
Find a different time for all your promotions
You might have to work out when your target market is going to be shopping or they might have another small business day when they do their shopping.
Look at your calendar
You can also look at your calendar to determine when your target market is likely to be shopping.
Display your ads or give coupons to shoppers
People love free things.
Give them a coupon, or display an advertisement that promises a certain number of times your product or service will be available.
Change your prices
You can change your prices to suit your target market’s needs. You could start by setting prices for each product.